![]() Use a smart device camera to scan the code on each figure and unlock different ways to play in the Hanazuki app!Īvailable at: Target, Justice and This 7-inch tall plush figure is the mysterious, sleeping moon creature in ever-changing hoodie pajamas who delivers a magical treasure to Hanazuki for her mood garden each day. ![]() Thanks to a new line of Hasbro toys, fans everywhere will be able to bring the Hanazuki characters they’ve come to know and love home with them to add a little pop of color to their lives! Thanks to our partners at Hasbro, we’ve received a variety of toys from the collection to review right here for our loyal readers before they hit stores this summer! Hanazuki Little Dreamer Plush AssortmentĪbout the Product: Drift off into a world of dreams with the Hanazuki Little Dreamer Plush Assortment. In purchasing products from the toy line, fans are able to unlock new bonuses for in-game play on the app adding even more to the experience for fans. Hanazuki and her various emotions which affect the world around her) to deliver a fun product line that ties directly into the show’s hit app. In the new limited product line, Hasbro pulls upon the heart of the show (i.e. (After all it does hail from one of the biggest toy distributors in the nation!) As the success of the show – which continues to rack up millions of views on YouTube – continues to grow, Hasbro if finally giving fans the chance to bring home a wave of curated products featuring the show’s now iconic characters. When Hasbro launched its latest original series Hanazuki: Full of Treasures, it seemed like only a matter of time before the breakout animated series would receive its own product line. Reboot on Hulu finale: When is the last episode of the comedy?.The Bold and the Beautiful recap (Oct.Bros review: Nicholas Stoller’s romcom is a fun time.All American season 5 episode 2 release date, synopsis, cast and more.All American: Homecoming season 2 episode 2 release date, synopsis, cast and more.“Other brands encourage happiness, they’re all about happy, happy smile. “No brand is giving her permission to be who she wants to be,” says Metselaar. It’s not a toy brand, but a lifestyle brand, as execs point out.Īnd to Hasbro, focusing on mood is one way Hanazuki will stand out. Mattel teamed up with DC in 2015 to launch DC Super Hero Girls, a line that, like Hanazuki, takes the 360-degree approach with toys, animation, apparel and books. Lego launched a line aimed at female brick builders with its Lego Friends line in 2012, and followed that up with Lego Elves in 2015. ![]() But Hopelain says the effort is “substantial.” The company spent years working closely with Stumpo and Metselaar, picking their brains for every last detail, while also “mining consumers for insight.”Įven with legacy brands such as Mattel’s Barbie or Hasbro’s own My Little Pony, girls products continue to be big business and, in fact, the competition for dollars has intensified in the last few years. Hasbro won’t discuss financial details of its acquisition or how much it is allocating to the launch of its new line. Or we could find a good partner that really got the brand and could make it bigger.” “We had a choice: We could become a big company, schlepping around, selling T-shirts and everything. “For us, what happened, it got too big to handle,” recalls Metselaar. And we thought we could extend this into something bigger.” “There’s a richness from an artistic perspective. “We loved the characters and the gorgeous art style, says Andrea Hopelain, Hasbro’s vp global brand marketing and strategy. One of the products that took off was Hanazuki, whose designs on clothing and stationary proved popular in an underground way. In 2005, the two opened a studio and store to sell their own creations and help artist friends. That’s due to its Dutch origins: The brand was created by art director Niko Stumpo and partner Hanneke Metselaar. Hanazuki may sound familiar to some folks living in Amsterdam or parts of Europe. “The industry is moving in that direction,” says Linda Montag at Moody’s Investors Service, “Hasbro is better than most, because of their tie-ins to the entertainment industry.” Even Nerf is now a story-driven brand.) (Hasbro is more attuned than other companies to the need for stories to go along with its products. In her orbit are bunny-like creatures called Hemkas, a sheriff of the moon named Dazzlessence Jones, and Kiazuki, who may or may not be a friend. Starting with nine, 11-minute episodes that are a mix of colorful psychedelia crossed with anime influences, viewers will meet a girl named Hanazuki, who is gifted with powers that are tied to her many moods. “And we’re meeting her where she is 11 hours a week: on the web.” “We’re leading with stories, because stories are key these days,” says Meghan McCarthy, Hasbro’s head of storytelling for girl brands. The Best Beauty and Grooming Deals to Shop on Amazon's Fall Prime Day Starting Today (Updating)
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